Nike's N7 Bringing Sport to Native Americans
The Native American wisdom of the Seven Generations is a simple, brilliant philosophy; for every decision we make, we need to consider what the implications will be on the seventh generation.
Nike has taken that philosophy to heart in creating N7, a division committed to inspiring and enabling participation in sport in Native American Aboriginal populations in North America. The fund they've created will help provide grants and product donations to Native American and Aboriginal communities.
A recent fund recipient was the Native American Basketball Invitational Foundation, which helps provide college scholarship opportunities and give much needed exposure to Native American basketball players who are often overlooked by college recruiters.