The Ah-Tah-Thi-Ki Museum on the Big Cypress Seminole Indian Reservation. (Photo courtesy of the Mother Nature Network)

Goss Agency: ‘Before There Was Gucci, There Were the Seminole’

ICTMN Staff
1/18/11

The Seminole Tribe of Florida's Ah-Tah-Thi-Ki Museum just got a brand-identity makeover by The Goss Agency as a move to increase visitors and tourism.

An Asheville, N.C.-based advertising, marketing and public relations firm with a specialty in Native American tourism, The Goss Agency devised a catchy advertising campaign, in addition to improving the museum Web site, handling media planning, channeling Internet marketing and increasing public relations efforts, states the agency's press release.

The agency coined attention-grabbing phrases such as: "Before there was Gucci, there were the Seminole." The slogan runs beneath an image of an artifact of traditional Seminole regalia.

An ad showcasing artifacts of wooden sticks and a ball is accompanied with the tag line: "Once a year, the Seminole break the tradition of grace, respect and kindness to push, shove and trample one another in a friendly game of stick ball." Check out more ads designed by the agency by clicking on its Seminole branding campaign.

"The Seminole Tribe of Florida is extremely proud of its Ah-Tah-Thi-Ki Museum and is excited that this new relationship with The Goss Agency will introduce the Seminole people to the world," said Tina Osceola, chief historic resources officer for the Seminole tribe and executive director of the museum, in the release.

The Ah-Tah-Thi-Ki Museum is the first tribally governed museum accredited by the American Association of Museums. Intended to educate people and preserve the Seminole's rich culture and heritage, it is located on the Big Cypress Seminole Indian Reservation on the Everglades trail--a driving trail that launched about 10 years ago, connecting places of authentic cultural distinction within the region, reported Mother Nature Network.

Ah-Tah-Thi-Ki, which means 'a place to learn' in the Seminole language, showcases "rare artifacts and life-like dioramas depicting Seminole life at the turn of the century" in its 5,000 square feet of gallery space, according to the museum Web site.

“The Seminole culture and history are fascinating and compelling, and we are thrilled to have the opportunity to tell the tribe’s story to the world,” said Jeff Goss, president and executive creative director of The Goss Agency. “It is a pleasure to work with clients who value and appreciate what we do. Tina Osceola, museum staff and the tribe have exhibited great vision, creativity and passion for the Ah-Tah-Thi-Ki Museum, its brand and its marketing. The kind of commitment they demonstrate makes them an ideal client.”

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