Peter Areco

Casino Arizona and Talking Stick Resort Appoint New Director of Sales and Marketing

ICTMN Staff
7/7/11


Casino Arizona and Talking Stick Resort, two Scottsdale, Arizona-based enterprises owned and operated by the Salt River Pima-Maricopa Indian Community, recently appointed a new senior director of sales and marketing for both properties.

Peter Arceo, with more than 19 years of experience in the gaming and hospitality industries, worked his way up the ranks from serving as a front desk clerk and blackjack dealer. Prior to joining the Salt River-run gaming facilities, Arceo spent many years with the Las Vegas Hilton, where he implemented the property’s casino systems and technology and helped develop the casino's marketing strategy.

“In order for us to develop the recently opened Talking Stick Resort into the premier gaming destination resort in the entire Southwest and to continue Casino Arizona’s stellar performance, we require the professional leadership and marketing skills that Peter provides. We are extremely pleased to have Peter join our management team,” said Dennis Leong, president and chief executive officer of Casino Arizona and Talking Stick Resort, in a statement.

Arceo will devise marketing strategies, while managing advertising, public relations, interactive, player development and promotions.

“It is with much excitement that I approach my new role at Casino Arizona and Talking Stick Resort. The people I work with on a daily basis offer a wealth of experience and knowledge of the organization that I admire greatly,” said Peter Arceo, senior director of sales and marketing for Casino Arizona and Talking Stick Resort.

“We have two wonderful and special properties. Talking Stick Resort is one of the most amazing properties I’ve seen. Our room product is upscale and modern providing comfort for the leisure and business guest. Also, the sheer fact that the property received the Four Diamond Award from AAA in its first year of operation is a testament to the investment in both the building and guest service levels. Casino Arizona is no different. The variety of games, dining options and live entertainment make it a true one-stop destination for fun.”

The 15-story Talking Stick Resort houses 497 rooms, a 240,000-square foot casino, spa, 650-seat showroom, conference center, grand ballroom, six entertainment lounges and five eateries. Its sister property, Casino Arizona at Salt River provides 100,000 square feet of gaming and entertainment. It also offers table games, slots, a showroom and restaurants such as the Cholla Prime Steakhouse and Lounge.

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