2008 winner Tamaya Enterprises Inc. and the Santa Ana Star Casino of the Pueblo of Santa Ana, New Mexico (Courtesy of Raving Consulting)

Entries Now Being Accepted for the Only Tribal Gaming Marketing Award

Chris Faria, Raving Consulting
11/9/11

Enter no later than December 5

Isn’t it time that your gaming organization receive national recognition for the marketing work they’ve accomplished? One tribal casino will be recognized for excellence for their casino marketing—will it be yours?

Does your tribal casino consistently succeed in driving customers to your tables, putting players in front of your slots, filling hotel rooms with gamblers, creating a positive place in which to work as well as providing benefits to your community?

We want to hear from you if you truly believe that, regardless of size, regardless of budget, regardless of technical sophistication, that your tribal casino marketing team is the best out there.

Is this your tribal casino?

If the answer is yes, then fill out the entry form by going to www.ravingconsulting.com/indian-gaming. It is as simple as a 1,000 word essay.

This prestigious honor was created four years ago to recognize tribal casinos that have been “getting it right” in the casino marketing arena. Not for one promotion, but for a body of work.  And when the winner is chosen, we celebrate big at Raving’s 14th Indian Gaming National Marketing Conference, January 30-February 1 at Agua Caliente Casino Resort Spa near Palm Springs.

We make the process really easy. In 1000 words or less, you need to address the following question: How has your tribal casino shown excellence in marketing by:

  1. Linking superior marketing efforts to superior financial performance;
  2. Building marketing excellence around key constituencies of customers, employees and communities; and
  3. Integrating marketing effectively throughout your entire casino operation?

Send us a 1,000 word essay by December 5 – and your casino could be the next winner of the Barona/VCAT Award for Excellence In Indian Gaming Marketing.

If you are not familiar with this esteemed award, it is the only gaming marketing award of its kind for tribal country. This prestigious honor was created four years ago to recognize tribal casinos that have been “getting it right” in the casino marketing arena. Not for one promotion, but for a body of work.

We won’t lie. The competition is stiff – and you have already submitted during the last four years you might be discouraged since there are no secondary prizes. No runners-up. No multiple prizes like you have on your casino floor.

Yes, the stakes are high – but can you imagine how sharing this award with your tribe, with your entire casino team, with your community would feel?  Only one top tribal casino gets recognized and proudly carries that honor home. (After they have won, they cannot compete in future years).

This is why you should take the time to write the essay:

  1. What a way to acknowledge your team – and what hard working group of folks wouldn’t appreciate the recognition? The process, in itself, can be extremely motivating — a goal setting tool — as well as an opportunity to benchmark your casino’s achievements.
  2. We celebrate your success in a big way, at a VIP luncheon in your honor on Wednesday, February 1, where you can invite your key team members and tribal members as our guests.
  3. You’ll receive three full attendee passes (for Raving’s 14th Indian Gaming National Marketing Conference) — valued at over $3,100. Our attendees tell us that this is the best tribal marketing event they attend each year.
  4. Each year a tribal artisan is selected to create a magnificent, unique, and custom award for our winner to take home and display.

So, what if you are a small tribal casino? Before you talk yourself out of it, remember that it doesn’t take a huge budget to produce innovative and excellent marketing work. Your team doesn’t have to be industry veterans to have the know-how to create promotions that truly drive revenue. And you don’t need a huge team to create communications that will effectively motivate your customers into action.

In fact, tribal casinos all over the country are producing the best marketing work I have ever seen, and it is not because they have unlimited resources or because they started in the biz four decades ago. It’s because they GET IT. They understand that good marketing, make that excellent marketing that drives results, comes from a dedication to each other, to their customers and to their communities.

Curious about the name of the award? In the first year, it was abundantly clear that there could be no more deserving winner than Barona Resort and Casino, the jewel of the Barona Band of Mission Indians and its consulting partner, VCAT. So compelling was Barona/VCAT’s marketing prowess, that Raving approached the Barona/VCAT teams in 2008 to see if they would be willing to have the entities become the namesakes of the annual Excellence In Indian Gaming Marketing Award, putting the “Barona/VCAT” name on the honor as a permanent symbol of award-winning excellence.

Since 2007, the coveted honor has been given to Tamaya Enterprises Inc. and the Santa Ana Star Casino of the Pueblo of Santa Ana, NM (2008) and Black Oak Casino and the Tuolumne Band of Me-Wuk Indians, CA (2009), Osage Million Dollar Elm Casinos (2011).

To request more information, submission form or a conference brochure, please email or call our VP of Operations & Communications, Chris Faria chris@ravingconsulting.com, 775-329-7864 or visit our website http://www.ravingconsulting.com/indian-gaming for more information.

PS – Remember, the winning casino will also receive three full conference passes to attend Raving’s 14th Indian Gaming National Marketing Conference coming up January 30 – February 1 at Agua Caliente Casino Resort Spa.

To access the entry form: http://www.ravingconsulting.com/images/stories/ExcellenceInGamingAwardSubmissionForm.pdf

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