'Cocktail' stars Deepika Padukone, Saif Ali Khan, and Diana Penty

Indians Embrace Aztec Prints. The Other Kind of Indians, That Is

ICTMN Staff
7/30/12

Fashion knows no international boundaries, and cultural traditions that took centuries to develop can be repurposed or remixed in the blink of an eye by a designer.

For an example, see an article by Kasmin Fernandes that discusses a fashion trend tied to a current hit movie, Cocktail:

Although they are friends, [characters] Veronica and Meera have personalities and a style sense that are poles apart. You can even see it in the striking film poster that caught our attention, because it debuts a current fashion phenomenon — Aztec prints. So versatile is this family of prints that Veronica and Meera both rock two different versions.

If you haven't heard of the "current hit movie Cocktail" -- no, not the 1988 film starring Tom Cruise -- that's OK. This Cocktail is a Bollywood film, the actors are all from the Asian subcontinent, and the article quoted above is from the Times of India website.

"The beauty of Aztec prints is that they are adaptable and flexible," says accessory designer Malini Agarwalla from the Indian accessory label Malaga. "They come in gorgeous shades that appeal to the Indian sensibility and recent western fascination with colours that pop." Malaga is based in Mumbai, and the "Indian sensibility" she's discussing is the Asian kind.

Asian Indians embracing American Indian fashion. What's next -- saris on the rez? This might not be an ironic, or curious, situation if Christopher Columbus had known where he was going and who it was he'd met when he got there. But had that been the case, who can say just how different our world would be?

Cocktail poster

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