Native American Public Telecommunications Rebrands Itself as Vision Maker Media

Vincent Schilling
1/9/13

In a marketing and rebranding move, Native American Public Telecommunications, Inc. (NAPT) has announced its official new corporate name as Vision Maker Media.

It is the third name change for the company, which was initially known as the Native American Public Broadcasting Consortium when founded in 1977, and then NAPT starting in 1995.

Brian Bull, chair of Vision Maker Media"A New Year often brings new beginnings, and 2013 is no exception for our organization," said Brian Bull (Nez Perce), chair of Vision Maker Media (formerly NAPT) on the organization’s website. "After much review and discussion over the past year, we're now officially Vision Maker Media. We hope you're as excited for the name change as much as we are!"

Bull says the change was a welcome adjustment to reflect a brand “that was catchy, yet representative of Native American values.”

He also laughed lightheartedly at the formerly misleading name. “It was joked that with the name," Native American Public Telecommunications, "people were convinced we were selling phones or Internet services!”

Vision Maker Media, a nonprofit that receives funding from the Corporation for Public Broadcasting, supports the creation, promotion and distribution of Native media. It is a highly regarded source for informative Native American and Pacific Islander educational and home videos. All aspects of their programs encourage young people to learn more about careers in the media and to be the next generation of storytellers. Located at the University of Nebraska-Lincoln, Vision Maker Video offers student employment, internships and fellowships.

The name change is only the start of the company's revamped platform. Vision Maker Media also plans to increase its online presence with a redesigned website.

“In February 2013, to coincide with our organization’s 37th anniversary, we’ll be launching a new website that focuses on serving our multi-client base through defined user needs and an ease-of-functionality user-interface design,” said Shirley K. Sneve (Rosebud Sioux), executive director of Vision Maker Media.

In addition to the main website, the company is expanding its reach through all social media platforms to include: Facebook, Twitter, Pinterest, Tumblr, Google+ and YouTube.

And, as a name change generally merits, Vision Maker Video has adopted a new logo—the silhouette of an eagle spreads its wings in the shape of a "V".

“This transition also includes a new logo, an eagle in silhouette captured in flight,” said Bull on the website. “The eagle is revered in many Native circles as a messenger, protector and leader. Its feathers are considered sacred, and its reverence extends to modern American symbolism as well as traditional Native American spirituality.”

The company thoughtfully considered every detail of the redesign.

“The new logo's colors are also representative of our culture," Bull said. "Perhaps the deep, reddish-orange reminds you of the beautiful pipestone found in select quarries across the upper Midwest, the sprawling canyons and gulches of the Rockies and Southwest, the rugged pines of our forests or mesas, or just the rich complexion of our Native people! The turquoise reminds me of the skies over my native Idaho, and some of the waters near the Gulf...not to mention some of the great jewelry one finds in Santa Fe!”

For more information, visit www.visionmakermedia.org.

“Clarity, relevance, and leadership...some of the core values we at Vision Maker Media strive to bring you in our content, every day,” said Bull.  “We hope you'll embrace this new identity, and spread the word so that others in the Native and non-Native community will quickly become familiarized with it.”

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