Native American Professional Parent Resources, Inc. empowers, educates and provides supportive services to build healthy Native American children and families. (NAPPR)

Native Parenting Nonprofit Competes in 2013 Text4baby State Enrollment Contest

ICTMN Staff
5/15/13

Native American Professional Parent Resources, Inc. aims to foster healthy Native children by reaching pregnant women and new mothers throughout the State of New Mexico via a free health SMS service called Text4baby.

In honor of Mother's Day and National Women's Health Week, the organization announced its participation in the 2013 Text4baby State Enrollment Contest, a national competition to provide new and soon-to-be moms with important information they need for their health and that of their babies. U.S. Health and Human Services Secretary Kathleen Sebelius launched the contest by recognizing moms in a special Mother’s Day blog.

Native American Professional Parent Resources, Inc. released the following statement about their participation in the contest:

New Mexico has the 40th highest rate of infant mortality among all states, the District of Columbia and Puerto Rico. Clearly, not enough moms are receiving proper care; too many babies are dying or are not given a healthy start. Through the text4baby service, NAPPR seeks to address this issue in partnership with University of New Mexico Hospital, New Mexico Department of Health, La Familia Medical Center and Kiwanis Club of Albuquerque. Women who text "BABY" (or “BEBE” for Spanish) to 511411 receive three free text messages a week, timed to their due date or their baby's birth date, through pregnancy and up until the baby’s first birthday. Research shows that women who use text4baby feel more prepared for motherhood because they are armed with the knowledge that leads to better health for them and their babies.

Secretary Sebelius launched the State Enrollment Contest on Mother’s Day on the Saving Mothers, Giving Life website. “In an effort to reach more women with important information related to the Health Insurance Marketplace, we are collaborating with text4baby, the nation’s largest and only free mobile information service designed to promote maternal and child health through text messaging,” said Secretary Sebelius. “Today, on Mother’s Day, text4baby is launching the 2013 State Enrollment Contest—a friendly competition among states—to connect even more women to critical health and safety information.” Secretary Sebelius also sent a text message to text4baby moms wishing them a happy Mother’s Day and honoring moms around the world.

The top states that enroll the highest percentage of pregnant women and mothers in text4baby between May 12 and October 21, 2013 will be announced and recognized during the American Public Health Association Annual Meeting in Boston, Massachusetts in early November. States across the country are kicking off their contest activities with events featuring public officials, healthcare workers and families who have benefited from text4baby. Since its launch in 2010, text4baby has reached more than 539,000 users nationally, with over 4,810 New Mexico participants. Additionally, over 950 federal, state, local and corporate partners have extended the text4baby message through their own outreach programs nationwide.

“Our organization is excited about participating in the 2013 Text4baby State Enrollment Contest and is pleased to partner with text4baby to provide critical free health and safety information to women who need it the most," said Maria Brock, NAPPR’s Tribal Home Visiting Director.

“TheText4baby State Enrollment Contest is a great way for states to actively participate in making sure pregnant women and new moms across the country get the information they need on immunizations, appointments, resources, and other health and safety information that leads to better health for them and their babies,” said Sarah Ingersoll, text4baby director, National Healthy Mothers, Healthy Babies Coalition. “Text4baby is proven effective and with NAPPR’s help, more moms can get signed up to receive these valuable messages.”

National organizations that are supporting the 2013 State Enrollment Contest include:

o American College of Obstetricians and Gynecologists (ACOG)

oAmerican Public Health Association (APHA)

oAssociation of Maternal and Child Health Programs (AMCHP)

oAssociation of State and Territorial Health Officials (ASTHO)

oCityMatCH

oMarch of Dimes

oNational Association of County and City Health Officials (NACCHO)

oNational Head Start Association (NHSA)

oNational Healthy Start Association

oNational WIC Association

oSouthern Governors’ Association (SGA)

oThe National Campaign to Prevent Teen and Unplanned Pregnancy

These organizations will be promoting the contest to their extensive memberships.

For more information visit www.text4baby.org.

About text4baby

Text4baby is the nation’s only free mobile information service designed to promote maternal and child health through text messaging. A free service of the nonprofit National Healthy Mothers, Healthy Babies Coalition (HMHB), the Founding Sponsor is Johnson & Johnson. Founding partners include Voxiva, CTIA - The Wireless Foundation, and Grey Healthcare Group (a WPP company).Text4baby’s public-private partnership also includes over 900 national, state and local organizations including the American Academy of Pediatrics, American College of Obstetricians and Gynecologists, and Centers for Disease Control and Prevention. Women who text "BABY" (or “BEBE” for Spanish) to 511411 receive three free text messages a week, timed to their due date or their baby's birth date, through pregnancy and up until the baby’s first birthday. The messages address topics such as immunization, nutrition, birth defect prevention, safe sleep, and developmental milestones. To learn more, please visit text4baby.org.

About Native American Professional Parent Resources (NAPPR), Inc.

NAPPR is a Nonprofit 501(c)3 organization whose mission is to “empower, educate, and provide supportive services to build healthy Native American children and families”. NAPPR currently provides a variety of direct services to Native Americans in Bernalillo, Cibola, Sandoval and Valencia counties and also provides oral health promotion and oral health training/technical assistance to Indian Health Service dental clinics throughout the IHS Albuquerque Service Area. NAPPR has a successful history providing services in Native American communities for over 30 years and has continually grown and expanded to meet the needs of the population served.

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