IGT Debuts Cross-Platform Video Poker Tournament
For the first time, poker players can extend their gamesmanship by participating in a major video-game tournament using multiple platforms: mobile, desktop, social media and on location at the Pascua Yaqui–owned Casino Del Sol in Tucson, Arizona.
“More than 1.5 million people have played Game King Video Poker at DoubleDown Casino since its launch in April, making it our fastest growing table game,” John Clelland, vice president of global marketing at International Game Technology, told Indian Gaming Magazine. Clelland said that the Game King Championship Tournament spans several platforms and resulted in the largest group of poker players ever competing against each other.
With more than 5 million monthly social gamers, DoubleDown Casino is the world’s largest multigame online social casino and the latest addition to the International Game Technology family based in Seattle. DoubleDown is the world’s largest multigame online social casino and ranked in the top five social media games of 2011 as rated by Facebook.
Robert Melendres, executive vice president of IGT Interactive Group, said on WallStreetJournal.com, “The Game King Video Poker Championship done in partnership with Casino Del Sol is a perfect example of how the convergence of mobile and social gaming impacts the casino gaming industry.”
More than 250,000 DoubleDown players qualified to play in the tournament making it the largest mobile and social poker tournament ever. Five lucky entrants received airfare, transportation, two nights at Casino Del Sol resort as well as a $200 resort credit to compete in the finals and be named the Game King Champion.
“The integration of DoubleDown Casino has enabled us to be on the forefront of the casino gaming industry,” said Bob Hoeffner, vice president of gaming for Casino Del Sol Resort.
IGT has partnered with more than 40 casinos that will integrate the game DoubleDown Casino into their plans to reach audiences online.