Watch NBC Clips Spotlighting American Indians for Heritage Month

ICTMN Staff
11/22/13

For Native American Heritage Month 2013, Sonny Skyhawk and Michelle Shining Elk (both ICTMN contributors) co-produced a series of public service announcements (PSAs) with Tim Howick of NBC Universal. It's a project Skyhawk has been doing for the past five years, and is part of his overall strategy to put Native faces on American TV screens. "It goes a long way to show we are a contemporary people," Skyhawk says. "Not only that, but we're still here." In the clip below, from NBC's Today Show, CEO Steve Burke and others affiliated with the network discuss their commitment to raising awareness of Native people. 

The PSAs were innitially produced for KNBC, channel 4 in Los Angeles, and distributed to NBC owned-and-operated networks in other markets. Skyhawk says he was also able to get the spots to some affiliate channels (which carry NBC programming but are not owned by NBC). The clips have also been running on Comcast XFinity On Demand, which is available to 17 million Comcast cable subscribers. Skyhawk is pleased to be reaching more viewers than ever this year. "My reason for doing this is for Indian children to be able to see themselves as part of mainstream society," he says. The video below collects PSAs spotlighting Al Blackbird, Boye Ladd, Shawn Imitates Dog, Skyhawk himself and Shining Elk.

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Dixie from Oklahoma's picture
Dixie from Oklahoma
Submitted by Dixie from Oklahoma on
I haven't seen one of these yet... today is Nov. 23. We watch NBC a lot.

Michelle Janis's picture
Michelle Janis
Submitted by Michelle Janis on
Being proud to call myself Native American is an honor. In grade school I was afraid to call myself Native because their was those kids who made fun of my heritage however in Social Studies I was honored to ask my dad who was the Indian Commissioner of the Panhandle at that time came to offer information to my class I began to understand that being different meant being me and from then on I stood proud for myself and my family. Those students in that class are still my friend and are to proud to call me friend.

Michelle Janis's picture
Michelle Janis
Submitted by Michelle Janis on
Being proud to call myself Native American is an honor. In grade school I was afraid to call myself Native because their was those kids who made fun of my heritage however in Social Studies I was honored to ask my dad who was the Indian Commissioner of the Panhandle at that time came to offer information to my class I began to understand that being different meant being me and from then on I stood proud for myself and my family. Those students in that class are still my friend and are to proud to call me friend.

Sonny Skyhawk's picture
Sonny Skyhawk
Submitted by Sonny Skyhawk on
I am very thankful to Comcast / NBC Universal, for having the Native people of America, be seen in millions of homes across America. NBC is presently the only Television Network that accepts and understands the contributions that the Native people have made and continue to make, for this great country. It is my hope that others will soon come to the same understanding.

City Slicker's picture
City Slicker
Submitted by City Slicker on
PBS has specials on different tribes. You just need to monitor their program schedule and tune in when you have time.
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