Daniel Dixon
Protestors hold us signs outside the Nike Headquarters in Beaverton, Oregon on May 1, 2014.

Nike Responds to EONM Protest


Eradicating Offensive Native Mascotry called on Nike to stop producing and selling merchandise that features the grinning, red-faced, cartoonish image of the Cleveland Indians’s mascot, Chief Wahoo. 

In a protest outside Nike headquarters in Beaverton, Oregon, on May 1, at least 15 protestors stood in front of the Nike swoosh image and held signs up saying “Nike No Wahoo” and the word “Racist” with Wahoo’s logo above the word. EONM also started a social media campaign on Twitter with the hashtag #Dechief and launched the Facebook event page “#Dechief Nike Twitterstorm.”

“We ask that Nike live up to its dedication to inclusion,” said the groups' co-founder Jacqueline Keller. “Profiting from Native Mascotry is not being diverse; it is not being inclusive. Selling items, such as a zip-up jacket, that is dually marked with ‘Chief Wahoo’ and the Nike ‘Swoosh’ makes a powerful allied statement about Nike's stance. It strongly suggests that Nike is excluding legitimate Native American concerns about the derogatory and offensive nature of Native stereotyping.”

Keeler's group plans to target companies that produce offensive gear and team owners, like Dan Snyder, who allow the use of Native imagery.

“The fact that Nike is selling items that feed into the hostility toward Native Americans is really troubling," Keeler said in a news release. "Major businesses profit off of caricatures of our people. It would not be acceptable for any other group to be portrayed like this."

The news release also mentioned that Nike sells branded merchandise for the Washington, D.C., football team and Florida State University, both of which use Native imagery.

On Friday, Nike issued a response to EONM’s protest. Citing in part its commitment to diversity.

"Nike has a contractual partnership with Major League Baseball as the licensing agent for MLB team-approved marks," Nike said in the statement. "Each MLB team is responsible for choosing their team logos and marks and we understand that the Cleveland Indians are engaging their fans and the local community in conversation concerning their logo."


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chahta ohoyo's picture
chahta ohoyo
Submitted by chahta ohoyo on
yeah, yeah...as long as the 'establishment' can keep makin money off using us as 'logos' and 'mascots' and court jesters, makes it pure as driven snow, right...damn hypocrites!!!....I just cant wrap my mind around how people continue to be ASTOUNDED by this behavior...its been going on for over 500+ years now...time to come to the party and realize it will NEVER stop...just quit paying attention to it, becuz as long as you do, you are giving all of it never-ending life...move OUT, move ON, move UP and become bigger than tunnel vision white people who get exquisite pleasure out of demeaning anything not from 'white world'...

Michael Madrid's picture
Michael Madrid
Submitted by Michael Madrid on
I wonder how long a Native-owned company that depicted Whites as idiots, feeble-minded or assholes would survive?