Anti-Redskins Commercial Will Air During NBA Finals

ICTMN Staff
6/10/14

The Yocha Dehe Wintun Nation, a California Tribe, has bought commercial slots in seven media markets (Chicago, Dallas, Los Angeles, New York, Sacramento, San Francisco and Washington) for the purpose of showing a commercial that protests the team name and mascot of Washington's NFL franchise. The NBA finals are shown on ABC.

The ad that will air tonight is a one-minute version of "Proud to Be," which was prepared by NCAI for the Super Bowl but was not shown during that broadcast. Here's that version:

According to reports, the commercial did not air during the Super Bowl because NCAI lacked the funds to buy the air time. But an Upworthy writer ventures that it's a moot point because the NFL doesn't allow activism in ads that run during the big game, nor would it ever sell air time to an ad that tarnishes its brand.

"We applaud the Yocha Dehe Wintun Nation for having the vision and commitment to ensure that the American public receives the message loud and clear that Native Americans strongly oppose the use of this disparaging slur," NCAI Executive Director Jackie Pata and Oneida Indian Nation Representative Ray Halbritter said in a joint statement (PDF). "By airing this ad during the NBA Championships, this message for change will be brought into the living rooms of millions of American all across the country."

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choctawgirl's picture
choctawgirl
Submitted by choctawgirl on
Too bad you have to relate to them using Native celebrities in sports but that's the only language the white man speaks. Football is a waste of space and time. So is anything else that requires raping the land.

scd's picture
scd
Submitted by scd on
I saw this video on Yahoo yesterday 6/11. As I read some of the posts, I was angered by the amount of raciest comments, so this is the post I made on Yahoo back to the haters, I would like to share with you… ____________________________________________________________ “Most of you people are ignorant! You know nothing at all! This has nothing at all to do with having thin skin and just want to complain about a name. This has everything to do with years and years which still continues to this day of abuse, hatred, racism, etc, etc! Why? Because we are Tribal? Why? Because we fought to save our lands? Why do you hate us so much? Because we stood up against you? And we will continue to stand. You people do not know the first thing about respect. That is why there is so much hate spoken in these posts. You are arrogant, full of pride, selfish and greedy! You care about no one but yourselves! I know this post will not change your diseased minds. But you better believe one thing...We Shall Remain! And to RobertS...just so you know, Custer your hero committed suicide while being chased away by Lakota women. You will never learn THAT in your schools. We WILL win this fight about the racist Washington name. So get use to it! If you whites had to endure a tenth of what we have been through you would have lost your minds. You would be whining and crying like a little child! I really doubt the Yahoo moderators will post this because they do not want my bluntness. Yet, they let you post a bunch of hatred. If they do...thank you!” ____________________________________________________________ I stand by what I have said, because in my heart, I believe it to be the truth. Not liked very much as you would imagine, 28 likes-79 dislikes but it is what it is…and I LOVE the video! Steve Fire Heart

Michael Madrid's picture
Michael Madrid
Submitted by Michael Madrid on
I'm not a sport fan by any means, but I've developed a new respect for the NBA and their players. They're clearly against sports-sponsored racism as their treatment of Donald Sterling shows. Now if we can get the NFL on board with our message it might prove that they're just more than a bunch of guys with all their brains down in their neck.

Catfish101's picture
Catfish101
Submitted by Catfish101 on
After they change their name you guys can go back to complaining about the past you never lived through. How the white man took everything. What did you expect? To be able to throw rocks for eternity.

stanleyheller's picture
stanleyheller
Submitted by stanleyheller on
As of June 11 over 2 and a half million views on You Tube of this dignified, understated, very effective video. Wow. And to the hater "Catfish101". Get a life.

stanleyheller's picture
stanleyheller
Submitted by stanleyheller on
Former Red**** player calls for name change http://msn.foxsports.com/nfl/laces-out/champ-bailey-joins-the-list-of-those-calling-for-redskins-name-change-061114

100IndigenousAmerican's picture
100IndigenousAm...
Submitted by 100IndigenousAm... on
How about the Washington Honkies, or rabbits, or nig***rs. Perhaps Washington White Skins, or how about Washington Black skins or Washington Greed? "Greeds are one touchdown ahead of ..." It has a rhyme.

100IndigenousAmerican's picture
100IndigenousAm...
Submitted by 100IndigenousAm... on
How about the Washington Honkies, or rabbits, or nig***rs. Perhaps Washington White Skins, or how about Washington Black skins or Washington Greed? "Greeds are one touchdown ahead of ..." It has a rhyme.
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