Beyonce Touts L'Oreal Cosmetics That 'Match' Your Native American Shade
In her new television commercials for L'Oreal's TrueMatch line of cosmetics, pop star Beyonce says her face is "a mosaic of all the faces before it" while the words "African American ... Native American ... French" appear on screen.
In Jennifer Lopez's L'Oreal spot, she is identified as "100% Puerto Rican;" Aimee Mullins's ingredients are given as "Irish ... Austrian ... Italian."
The "Native American" in Beyonce's makeup (pun unavoidable) comes from he mother's Creole heritage which, according to widely circulated profiles, includes American Indian. Beyonce happens to be under fire at the moment over a promotional photo for her album 4; critics say her skin tone seems unusually light. The Huffington Post covers the controversy, and presents a selection of images of Beyonce through the years.
This L'Oreal commercial adds another dimension to a popular theory that Beyonce doesn't want to identify as black. The video has inspired hundreds of comments at the blog Bossip. Most of the Bossip commenters see an ulterior motive behind Beyonce's cataloguing of her heritage -- how should Indians feel?
But perhaps more to the point, this is a product that claims it can "match" any skin tone. The L'Oreal line has 33 shades in three groupings: warm, neutral, and cool. Do you have trouble finding cosmetics that work for you, and does this L'Oreal line look promising?



Comments
Is it me, or does she sound
Is it me, or does she sound and look a little provocative? Trying to be sexy? FOr who?? Is she trying to attract men or women?? I don't understand.
Personally, I'm embarrassed
Personally, I'm embarrassed for anyone who claims to have "Native American" ancestry, and Beyonce Knowles should be especially ashamed of herself. A public figure should know better than to use terminology that he or she doesn't fully understand. If people like Beyonce were true advocates of having (or allegedly having) native heritage, then they should preface their claims by addressing the misnomer of the phrase, "Native American." If you were born in North, South or Latin America, I've got news: you're a "native" American. The proper term is, "American Indian," and ideally, one would follow this claim with a more specific explanation of his or her ancestral origins. As the federal government's power increased and American Indians were forced or manipulated onto pre-selected reservation lands, native peoples were asked, and at times forced to register their names (or marks) with federal organizations. Many natives were rightfully suspicious of this process, and avoided registration altogether. This is one of the main reasons that so many people today are confused about their native heritage. They have probably heard from relatives over the years that they have a distant ancestor, or perhaps a more direct relative with definitive native ancestry. However, unless this ancestry can be traced to government registries, a person has no business advertising their alleged native connections in order to hock pore-clogging makeup. This is not to say that the possibility of native ancestry should be ignored or swept under the rug simply because heritage can be difficult to trace. Be proud of the possibility of this ancestry - I know I am! But I have also spent years trying to trace my family's specific tribal connections, and because I haven't been able to put all of the pieces together, I do not go around flaunting the notion that I am an "American Indian." Until Beyonce can present more than the claim that her mother has Creole ancestry (fantastic - I'm from Louisiana, too. That doesn't make me significantly American Indian enough to advertise it in writing for a cosmetics commercial), I'm not interested, and you shouldn't be, either.
I am a 1/4 aleut and I almost
I am a 1/4 aleut and I almost feel like identifying myself as American indian is not being honest. But discussing her heritage is absolutely important for her to re-claim legitimacy. I know a commercial is not the media to do that. My original thought is that she is just trying to pass as white.
I'm sure that's not what her
I'm sure that's not what her birth certificate reads?
*Cough* Wannabe.
*Cough* Wannabe.
All human beings have African
All human beings have African ancestry because all human beings descended from hominid species in Africa one to two million years ago.