California Tribes Launch Online Poker Rooms
The California Online Poker Association, a coalition of card rooms in the sunshine state led by the Morongo Band of Mission Indians, recently launched CalShark.Com, an online free-play poker room to promote legalizing Internet gaming.
The trend is catching on among tribes, according to a lobbyist for the California Tribal Business Alliance, which opposes the current gambling legislation in the state. "It's branding, creating customer loyalty, getting a database," lobbyist David Quintana told The Sacramento Bee. "Then when something happens to make it legal they can flip the switch from a free site to a paid site."