Bryan Brewer: “This decision marks a significant victory in our efforts to stop the flow of alcohol in to our communities from Whiteclay.”

Beer Wars: Budweiser to Stop Delivering to Whiteclay



In a press release from Oglala Sioux Tribe President Bryan Brewer on July 10, High Plains Budweiser announced that it would no longer be delivering alcohol to the town of Whiteclay, Nebraska.

According to a Rapid City Journal article, Jeff Scheinost, the owner of the distributor in Scottsbluff, made the decision due to repeated incidents, marches and road blockades.

“This decision marks a significant victory in our efforts to stop the flow of alcohol in to our communities from Whiteclay,” Brewer said in the release.

High Plains will only deliver as far as Rushville, Nebraska, a town about 20 miles south of Whiteclay as Indian Country Today Media Network reported on July 12. (Related story: Blame Game: Nebraska Gov. Tells Oglala Whiteclay Their Problem, Not His)

Whiteclay vendors then would be expected to pick up the product themselves and take it to the stores. A practice that is illegal and tantamount to bootlegging according to the release.

Retailers cannot act as its own distributor and Nebraska follows a three tier system that separates producer, distributor, and retailer.

“I and all people concerned must ask the Nebraska Liquor Commission to uphold their own policies and laws and prevent this from happening. If this process continues to take place we ask the Liquor Commission to revoke the licenses of those profiting from these illegal alcohol sales,” Brewer said.

“Residents of Rushville, Nebraska have great cause for concern that their fine community will be used as a tool of the alcohol industry’s bootlegging scheme. I would hope that the Nebraska highway patrol and the Dawes Country Sheriff’s office are also aware of these illegal ploys,” Brewer continued.

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eddiemac's picture
Submitted by eddiemac on
Hats off to Mr. Jeff Scheinost, owner of High Plains Budweiser, for discontinuance of alcohol deliveries to Whiteclay vendors. His action is a firm step toward stopping the sale of alcoholic poison to the Oglala Sioux. This practice, over the years, has helped destroy the lives and families of our native people on the Pine Ridge Reservation. It is strong, brave measures like this by people like Mr. Scheinost that will aide in stoppage of these illegal sales. The total disregard and disdain for the laws of Nebraska and the welfare of the Native Americans by Gov. Heineman are a disgrace and he should be removed from office for refusing to uphold the Laws of the State of Nebraska and the United States. Tribal President Bryan Brewer must stand firm and see to it that the appropriate agencies enforce the law to the very letter. Ed McDougall