Still of the so-called Crying Indian, who first brought U.S. attention to the problem of litter and whose incarnation was an inadvertent precursor to Earth Day.

From ‘Crying Indian’ to International Mother Earth Day

ICTMN Staff
4/22/11

When Iron Eyes Cody, the Italian-cum-Native who first brought Americans' attention to the problem of litter, shed that single tear after being hit with garbage, he could not know that he was at the cutting edge of a national ecological consciousness-raising. Soon after that anti-littering advertisement, though not because of it, the first Earth Day was created on April 22, 1970. Since then the event has gone global, been declared as International Mother Earth Day by the United Nations and is celebrated in nearly 200 countries.

"Mother Earth is a common expression for the planet earth in a number of countries and regions, which reflects the interdependence that exists among human beings, other living species and the planet," the U.N. site points out. "For instance, Bolivians call Mother Earth Pachamama and Nicaraguans refer to her as Tonantzin."

Out of the new awareness in the U.S. grew the United States Environmental Protection Agency (EPA) and the passage of the Clean Air, Clean Water and Endangered Species acts, the Earth Day site says on its history pageEarth Day 2011 featured A Billion Acts of Green and seeks to highlight the numerous small actions that people can take to clean up the environment and reduce their carbon footprint.

Tribes, of course, have been stewards of the earth for thousands of years and nationwide are working to become more green—instituting green practices in their offices like the Winnebago, creating green energy enterprises like the Seneca and cleaning up rivers like the Nottoway, to give just a few examples. The Cocopah Indian Tribe, Pascua Yaqui Nation, Quechan Tribe and Tohono O’odham Nations are working with Arizona officials to clean up trash discarded by migrants along the U.S.–Mexico border.

Iron Eyes Cody, an Italian immigrant and actor who embraced Native causes, remains with us in spirit via YouTube. See his iconic, game-changing public service announcement here.

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sonnyskyhawk's picture
sonnyskyhawk
Submitted by sonnyskyhawk on
As an Advocate for our people in the mediums of film and television, I was scolded for having attended Iron Eyes Cody's funeral services in Hollywood. I explained that this man, even though he was not "Indian"as we are known or called today, in his actions, he never dishonored our people. In fact, as you can see in this video, he highlighted the worlds pollution and our endemic concern for the environment and Mother Earth. I stand by my decision, and I wish more was being done to bring attention to the mindless disregard for what our ancestors entrusted us with, the care of our Mother Earth.

aiahninchi ohoyo's picture
aiahninchi ohoyo
Submitted by aiahninchi ohoyo on
i quite agree even tho i too was unaware at the time that iron eyes was not indigenous, his commercial certainly made an impression with me...just wonder how far it would go in attention getting in the world of 2013

Michael Madrid's picture
Michael Madrid
Submitted by Michael Madrid on
I once met Iron Eyes Cody as a child and found him to be a wonderful person. While I'm certainly NOT taking anything away from anyone lucky enough to be born Native, I think in some cases Indians have lost their connection to everything. Iron Eyes Cody was likely an Indian in a previous life. :)

eileen white arrow's picture
eileen white arrow
Submitted by eileen white arrow on
I remember that commercial like it was yesterday. Thanks again for airing it. A'ho, white arrow.

freddiehoward's picture
freddiehoward
Submitted by freddiehoward on
I once met Iron Eyes Cody on my reservation when he was promoting what he was doing with the environment. I even have a picture of him and I together. To me it does not matter if he was native he started a wonderful thing that will continue for next foreseeable future.

freddiehoward's picture
freddiehoward
Submitted by freddiehoward on
I once met Iron Eyes Cody on my reservation when he was promoting what he was doing with the environment. I even have a picture of him and I together. To me it does not matter if he was native he started a wonderful thing that will continue for next foreseeable future.
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