(Nevada Indian Territory/Flickr)
Sherry Rupert, working to boost Native tourism

Native American Appointed to Prestigious National Travel Advisory Board


Sherry L. Rupert, Paiute and Washoe, has been appointed as one of six new members to the Travel and Tourism Advisory Board by U.S. Deputy Secretary of Commerce Rebecca Blank. She is the lone American Indian member of the board.

The board, established in 2003, serves as the advisory body to the Secretary of Commerce on matters relating to the travel and tourism industry in the United States. Its members represent a broad cross-section of the industry, including transportation services, financial services, and hotels and restaurants, as well as a mix of small and large firms from across the country.

Rupert is a vice president of the  American Indian Alaska Native Tourism Association and the excutive director of the Nevada Indian Commission.

"The travel and tourism industry is so important to our nation's economy and important to many of our tribal communities," Rupert said. "This opportunity is a huge step forward for Indian country. Indian country now has a seat at the table."

With more than 20 years of tribal, public and private business experience, she possesses a strong  background in accounting, finance, business  administration, tribal tourism and Indian Affairs. Rupert is a graduate of the University of Nevada,  Reno with a Bachelor of Science Degree in Business Administration and is currently the President of the Native American Chapter of the University of Nevada, Reno  Alumni Association.

She has presented at numerous tribal,  state, regional and national conferences and was elected to her second term as President of the Governors’  Interstate Indian Council, and was formerly the Treasurer for two terms. The  Governors’ Interstate Indian Council is a national organization promoting and protecting  the various interests, welfare and well-being of American Indian people of the United  States and in particular those American Indian residents within the various participating  states of the Governors’ Interstate Indian Council. 

Sherry is the Chairwoman of the Nevada Indian Territory, a marketing arm of the Nevada Commission on Tourism, and was awarded the 2009 and 2007 Excellence in Tourism Award as well as the 2011 Statewide Excellence in Tourism Award from the Nevada Commission on Tourism for her success in promoting and advancing tourism in Indian country. She was also awarded the 2009 Human and Civil Rights Award from the Nevada State Education Association. Ms. Rupert distinguished herself in her term as  Treasurer for the American Indian Alaska Native Tourism Association (AIANTA) Board of  Directors (Southwest Region Representative) and during her service on the AIANTA Executive Committee; as a consequence, she was elected Vice-President of the Board of Directors.

You need to be logged in in order to post comments
Please use the log in option at the bottom of this page



Prestigious ?'s picture
Prestigious ?
Submitted by Prestigious ? on
This is first time I have heard of such a board, and I am pretty well read on American Indians. Perhaps they needed to fill some quota.