Disney Will Donate Revenue From 'Lone Ranger' Premiere to American Indian College Fund
Wanna go to the premiere of The Lone Ranger, Disney's summer blockbuster in which Johnny Depp plays Tonto, on June 22 at Disney California Adventure Park in Anaheim?
It'll cost you a cool $1,000.
This is no ordinary premiere -- as Variety speculates, "presumably premiere guests will get the chance to party with stars Johnny Depp and Armie Hammer as well as producer Jerry Bruckheimer and helmer Gore Verbinski."
Disney has also chosen to donate 100% of the revenue from the event to the American Indian College Fund.
John Hiscock of The Telegraph sees the gesture as a clear attempt "to quash criticism about the casting of Johnny Depp."
There is undoubtedly truth to that assessment, although Disney isn't putting it in those terms. “We’ve had a terrific collaboration with the Native American community throughout the production of Disney’s The Lone Ranger,” Disney Studios chairman Alan Horn said in a statement, according to The Hollywood Reporter. “With the world premiere of this exciting film at hand, we are pleased to commemorate the occasion by supporting the American Indian College Fund.”
To be clear, Disney is donating the revenues -- not the profits -- from the event. One hundred percent of each $1000 ticket goes to AICF. Additionally, a one-of-a-kind Kawasaki Ninja motorcycle will be at the event for the stars to autograph; it will be auctioned off at a later date, with the money going to the AICF as well.
Interested movie fans can buy tickets directly from the AICF website: community.collegefund.org/the-lone-ranger