The 25 Best Shell Advertisement Parodies From ArcticReady.com
ArcticReady.com is not a website set up by Shell to publicize its plans of drilling for oil in the Arctic.
Repeat: ArcticReady.com is not a website set up by Shell to publicize its plans of drilling for oil in the Arctic.
ArcticReady.com is a Greenpeace stunt, a parody of a public-relations site, that seeks to stir up outrage over Arctic drilling through satire. One extremely popular function on the site is an advertisement generator, where "Shell" (which isn't really Shell, remember) has invited users to help put a happy face on the controversial plans by adding their own captions to nature photography and then sending their creations to friends using social media. The ad generator proved extremely popular, with nearly 7,000 submissions, ranging from slyly subversive to bluntly angry. (And there are many on the site submitted by people who aren't in on the joke.) The images above are our picks for the best of them.
Shell's Arctic drilling venture has drawn criticism from environmentalists and Alaska Native groups, and celebrities including Lucy Lawless, Jude Law, Radiohead and Ashley Callingbull have joined Greenpeace's efforts to raise awareness.
"The goal was really to shine a light on the absurdity of Shell's actual plans to drill in the Arctic," James Turner, a Greenpeace spokesman, told The Huffington Post. "What we're tying to do is use humor and ... social media to call Shell out for what is a reckless and unscientific drilling program, and to engage the public." Shell has released a statement dismissing the campaign as a "scam," but has decided not to take any legal action against Greenpeace.