Eliot Jacobson (Courtesy of Raving Consulting) Trying to marry slots and table games into a single system has caused many sleepless nights for marketers. So, what’s the point?...

Resetting the “No!” Between Departments One of the most challenging relationships at a casino resort is the one between marketing and the operations departments...

Employ Original Marketing Tactics that Maximize Your Casino’s Strengths You’ve heard it done, and, if you run a casino, you’ve done it yourself: The venue down the block (or across...

Victor Rocha, owner and editor of Pechanga.net , will be honored with the Casino Marketing Lifetime Achievement Award at the eighth annual Casino Marketing Conference , held July 1...