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The Challenges and Benefits of Marrying Slots and Table Games Into a Single System
Eliot Jacobson, Ph.D., Raving Project Partner
Eliot Jacobson (Courtesy of Raving Consulting) Trying to marry slots and table games into a single system has caused many sleepless nights for marketers. So, what’s the point?...
Overcome the Objections Between Marketing and Operations for a More Profitable Casino
Toby O’Brien, Raving Consulting Company
Resetting the “No!” Between Departments One of the most challenging relationships at a casino resort is the one between marketing and the operations departments...
Chasing the Competition
Employ Original Marketing Tactics that Maximize Your Casino’s Strengths You’ve heard it done, and, if you run a casino, you’ve done it yourself: The venue down the block (or across...
Pechanga.net Owner Victor Rocha to Receive Casino Marketing Lifetime Achievement Award
Victor Rocha, owner and editor of Pechanga.net , will be honored with the Casino Marketing Lifetime Achievement Award at the eighth annual Casino Marketing Conference , held July 1...