A Model Down Under? 'How New Zealand's Chiefs Handle Native Peoples' Iconography & Naming'


Uni-Watch.com, which has thoughtfully and extensively covered the ongoing controversy over the use of Native imagery and native in athletics, has a fascinating column today concerning a New Zealand rugby club known as the Chiefs and the inroads it's made with the indigenous Maori people. The website's Phil Hecken published an article on the subject written by Caleb Borchers, a Uni-Watch.com reader and frequent rugby commentator. Hecken notes:

"Uni Watch (and ESPN, via Paul [Lukas]) have recently done some in-depth investigation of the relationships between American sports teams who use either Native American names (racist or not), iconography and logos, and attempted to engage in discussion of the way teams interact (if at all) with the native populations from whom their names, symbols or logos are derived. While we in the United States might like to think we have a monopoly on this issue, we’re far from alone here."

Enter Borchers and his article. To read the full article on Uni-Watch.com, click here.

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indianmedicine's picture
Submitted by indianmedicine on
Very Good THREAD on New Zeland's temperament with tough questions. They have created "Open & Meaningful Dialog" with the Indigenous People & Culture Values in choosing Team Monikers. World Wide, Nations want to identify with Ethnic Heritage of a "Nations History" as a positive Statement of what they believe they are about - ergo The United States & Historical Warrior Culture of the Native Americans. It really is a "Pride Statement" when certain "Tribes" are included in a Moniker, and not an insult or insensitivity. It is interesting when I speak with Hispanics, that they are more Indigenous people, then the Spaniard DNA - yet no one ever taught them to look at that Question. I believe in "Reincarnation" which to me; means that WE ALL have been something other then what we are at some time in Creation. I am very proud of my R1 DNA Character in this "Life's Walk", as it is included in ALL INDIGENOUS ABORIGINAL PEOPLES on the North American Continent. The one item that caught my eye in the THREAD, was how New Zeland addressed "Quantitative Blood Value" of its indigenous People, but included its "Spiritual Value" as being an "Official Value" in determination of the individual. Another "Talking Point" in relation too a Moniker,Logo, to an Tribe,Band, or Nation - is that they used the "Sport" theme to further "EDUCATE" the Non-Aboriginal in the Indigenous Culture. It was also appreciated of the Rugby Captain using "Native Language" in his "Play Book" that could be compared with the WWII - NAI Code Talkers! I believe that the United States Government could learn something in regards to how current Government relates to it's Indigenous People's. I also see the Corporate World needing to incorporate New Zeland's approach with interfacing with Native American Aboriginal Indigenous Peoples before they encroach on their heritage. Of course, we all see how many want to be a "Casino Indian"; but you have to say "NO" at sometime down the road! - De Oppresso Liber-

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Submitted by Shamna on
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