Vincent Schilling
Tweet collage

Tweet-Talk: The Schimmel Sisters in 140 Characters or Less

April 11, 2013

As a correspondent for Indian Country Today Media Network, I was thrilled to be leading the tweeting for ICTMN’s Twitter account, @IndianCountry (, during the NCAA women’s basketball tournament. I was genuinely honored to share messages of support from Indian country tweeters as we watched Shoni and Jude Schimmel take the women’s basketball main stage.

I have to say, the most exciting game of the entire NCAA basketball season for me was when the women’s Louisville team played Cal in the Final Four. Though the Cardinals trailed for a great chunk of the game, they eventually worked seamlessly as a team to claim victory and gain their place in the championship game against UConn.
On Sunday, through the Cards-Cal game, I watched as the ICTMN Twitter chat with the hashtag #SchimmelFinalFour scrolled by at breakneck speed. 
As Tuesday’s national title game rolled around, ICTMN started using the hashtag #SchimmelChampionship; the tweets were rolling in from all over the country and the world. We even piggybacked on another popular hashtag in Indian country's Twitterverse, #SchimmelShow.
During the games many international tweeters in countries such as Egypt and Ireland let us know they were following the ICTMN Twitter chat because they could not watch the game online. Some tweeps told us they were reading our tweets and screaming out loud at restaurants to the horror of other patrons who had no idea what was going on. Stateside, Award-winning Lakota hip-hop artist Frank Waln, who is currently enrolled at Columbia College in Chicago studying Audio Design and Music Production joined in during the championship game.
Congrats to the Schimmel sisters and Louisville on a magical season, one we won't forget. And how 'bout we do it all over again next year? We'll be tweeting you then....
ICTMN correspondent Vincent Schilling is active on Twitter. You can follow him @VinceSchilling ( And join ICTMN on Twitter anytime at @IndianCountry. We'd love to hear from you.


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