Cody Blackbird
This sign appeared this morning outside a Sonic Drive-In Restaurant in Belton, Missouri.

Sonic Sign in Missouri Declares ‘KC Chiefs Will Scalp the Redskins’

Vincent Schilling

This morning a Sonic Drive-In Restaurant in Belton, Missouri displayed a street sign emblazoned with the following phrase: “KC CHIEFS” WILL SCALP THE REDSKINS FEED THEM WHISKEY SEND – 2 – RESERVATION. Within a few minutes of the sign being displayed, social media erupted against it and the restaurant’s phones were overloaded with complaints.

According to Cody Blackbird, who manages the Native Citizen News Network on Facebook and posted the picture to his page, the sign was ridiculous. “I saw the sign and was like, ‘what the hell?’ how can a fast food chain put something like this outside their doors?”

Blackbird said he called the restaurant and spoke to the owner, Robert Stone.

Blackbird said he was not allowed to speak to the press, but he did say the employees who were responsible for the sign were a minimum wage cook, and an employee that didn’t know any better and was sent home crying.

“I explained the importance of negative stereotypes to the guy,” Blackbird said. “He seems like he cared about the issue and the owner said, ‘We wouldn’t even have this problem if the damn name of the team wasn’t the Washington Redskins.’”

Patrick Lenow, the vice president of public relations for Sonic Corp. issued the following statement in regard to the sign:

An independent franchise owner allowed two sets of remarks to be posted on a message board outside his restaurant. The remarks were wrong, offensive and unacceptable. His passion for his hometown football team and a reputation for creative remarks on his message board resulted in a lapse in judgment and he regrets allowing the remarks to be posted. The owner has reinforced with his employees the boundaries of what is acceptable and unacceptable. On behalf of the franchise owner and our entire brand we apologize for the offensive remarks.


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Crazy Two Feathers Fox's picture
Crazy Two Feath...
Submitted by Crazy Two Feath... on

I am Tsalagi an live in Piedmont Missoura where what use to be called Indian Nations in the Osage country. I do believe We are over reacting to the Redskins team Name and This Sign. We are making our selves look like fools when what we need to be doing is turning the other cheek on these matters and fight for things that do matter like making what land our peoples still have better. Y'all are allowing that Stupid fool in Washington D.C. to stir a pot of Cow dung that even he wont lick the Spoon of. We are better peoples than this. I just don't understand why so much anger over a silly football teams name. It comes down to this when y'all look outside the box on this. The American people want to be like us. They just don't know how to go about it. If Y'all really want to change hearts an minds then let teach them the way of life through love an compassion. Lets teach them by being the best we can be an LEAD by EXAMPLE! We must love our neighbors and when we do this things will change. Forcing Change will only make them hot tempered at all of us and they will close us all out again. we MUST use Great Fathers teachings and Change the hearts an minds with love an Compassion. We must be the better ones in all matters. Thank Y'all for letting me Speak Crazy Two Feathers Fox on FaceBook @ [email protected] Bless all.

Tammie Clifton's picture
Tammie Clifton
Submitted by Tammie Clifton on

What about the manager? Shouldn't they know better? Wasn't the manager watching over the employees?

Caudie's picture
Submitted by Caudie on

As a person who grew up on a Native American reservation, I found the sign extremely offensive. Having said that, I find it almost as offensive that Mr. Schilling felt the need to refer to the employees who inappropriately made the display as " a minimum wage cook,.." Why include the person's wage level? Does that make that person inherently insensitive? What about the thousands of minimum wage earners; are they expected to have the same ignorance? Aren't you stereotyping? Ironic.

Janice's picture
Submitted by Janice on

This is the work of poorly, uneducated persons, of course. People that have minds like this have low self-esteem and lack sensitivity or understanding of other cultures. It is outright racist comments and if they were smart, they'd know that their jobs and businesses would be at risk because this is the 21st century and the majority of the mainstream people won't take this and will boycott. Say goodbye to your pay cheques fools.

Robert Johnston's picture
Robert Johnston
Submitted by Robert Johnston on

'There are many humorous things in the world; among them, the white man's notion that he is less savage than the other savages. -- Mark Twain
... perhaps less should be in all CAPS ;-)

jackie booth's picture
jackie booth
Submitted by jackie booth on

there are more problems in NDN country than the name of a sports team, a team mascot or an image. HOWEVER, this sign is way wrong on all levels. i am grateful to read that the sign was removed and the coverage of this via media (social and news) will bring attention to the ignorance that still abounds.