Image source:
Native pride on the field at San Francisco Giants' Native American Heritage Night 2013. Image source:

Sell Out, Die, or Survive: What We've Learned From the SF Giants Fiasco

April Negrette

Last week at a San Francisco Giants game, I and a male friend, Kimball Bighorse, were thrown out of AT&T Park. We were not thrown out for being drunk and obnoxious towards other fans; nor for starting a fight or laying hands on anybody. We weren’t even thrown out for being that one person who doesn’t know you don’t touch a ball from the stands while it’s still in play. We were thrown out for telling a non-Native fan to take his costume headdress off, on “Native American Heritage Night” of all nights. 

RELATED: Scuffle Over Native Warbonnet Leads to Unreasonable Detainment at Giants Game

Although I wish this had been an isolated event of racism towards Native people, it’s only one of many examples of the issues we are trying to combat currently. Dan Snyder, owner of the Washington R*dskins, has stated that there are “real issues” and “real-life needs” of Native people that we should be focusing on, not this trivial name. He’s simultaneously right and wrong.

Of course there are other, more physical, needs of Native people. But how are we supposed to combat youth suicide rates, depression, and drug and alcohol abuse when our children grow up seeing themselves are as inferior and their cultures depicted as comical? How are we supposed to be taken seriously when trying to negotiate land, water and treaty rights when society views us as subhuman? High school students make posters for homecoming that say things like "Go Bulldogs, Beat the Indians." Without those land, water and treaty rights, how are we suppose to combat poverty and homelessness when we have no means to do so? You either sell out to American society and culture, you die, or you survive to fight another day.

Fighting another day to me looks like standing up in the face of ignorance and the misunderstandings because of our cultural barrier. It’s like what they say at the airport—If you see something, say something. I’m not saying to start a brawl or humiliate some stranger who doesn’t understand the implications of their actions; educate them instead. If you come at people from a loving place you are more likely to be heard. One man I approached actually took his headdress off—without me asking—and gave me a hug and thanked me for explaining it to him.

We achieved something from this in this instance. The Giants invited us to meet with them and discuss ways to prevent things like this from happening again because they want all their fans to feel comfortable and safe at their stadium. The outcome was promising. The Giants have issued a statement, and the team's representative also told me that “Regarding prohibiting headdresses, our efforts in communicating to our fans... that culturally insensitive apparel will not be tolerated and if found offensive, will be asked to be removed, is the direction that we want to take things in. ... Our goal is to add this important message to our Customer Service Website, Special Event site as well as including it in all service messages related to any of our Heritage Nights as well.”. The cost was high—getting roughed up by the SFPD and thrown out of the game—but we are moving in the right direction.

RELATED: Statement From San Francisco Giants (PDF)

Unless you are Native or live near a reservation, you probably don’t know a ton of Native people. I understand that most people’s perceptions of Native people comes from movies and TV shows which are highly stereotypical and romanticized versions of the hundreds of distinct cultures we come from. People just think Indians are so cool and badass, warrior-like, or one with nature and can talk to animals. That’s the place most people seem to be coming from when they buy that plastic headdress online, that “sq*aw outfit” for Halloween, or put on their Cleveland Indians jersey for a game. It would be easier to take these acts of imitation as a compliment if we weren’t facing these other “real-life” issues.

The American Psychological Association called for the immediate retirement of Native American mascots in 2005. They stated that these images have a negative effect on not only on Native American people but on all people. The images “Undermine the educational experiences of members of all communities, establish an unwelcoming and hostile learning environment for American Indians, and undermines the ability of American Indian Nations to portray accurate and respectful images of their culture, spirituality, and traditions”. It has been almost 10 years since APA said this and we’re still talking about it like we’re not quite sure.

And that’s fine. Nobody is telling people “you can’t say redskins/you can’t have that mascot/you can’t wear that”; we’re saying you’re a racist if you do. And through your actions you are perpetuating a system of oppression that our people have to live with.

It’s the 50th anniversary of the Civil Right Act today. I am writing this from the Bay Area which is one of the most diverse areas in the world. The incident that sparked this happened in San Francisco, probably one of the most diverse cities in the world. We still have a long ways to go, but as long as we keep moving, we’ll get there eventually.

April Negrette, Shoshone and Paiute, is a UC Davis graduate where she currently works as a junior researcher in the Department of Environmental Science and Policy.

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Mark Rogers
Mark Rogers
Submitted by Mark Rogers on
This is a really powerful piece, April. You have my utmost respect and support for taking a stand and speaking out. You are so right that our rights will not be taken seriously as long as we are seen as mascots and caricatures.

hesutu's picture
Submitted by hesutu on
In a previous article about this you said the owner of the headdress was a Choctaw, but you told him that didn't make a difference that he was a Choctaw. There was also a mention of someone forcibly taking the headdress off of the person who was wearing it, what was that all about? Who was the person that forcibly took the person's headdress off? Was it someone you were with? It's not appropriate to touch another indian's headdress. Signing off here as a proud and unrepentant red skin, red man, red person. Not ashamed to be red. Racist? Maybe so. To tell you the truth, I really don't care for the white people that keep on with their genocide, land theft, rape and occupation. I reject all of that. This is unceded land. The US government is illegitimate and criminal. Whites are illegal aliens. This is the real truth. The truth that won't be spoken while people take their ethnic studies courses and become convinced by the white coopted colonized thinkers that taking another indian's headdress is a good idea. And no it doesn't matter where he got it. It's not yours to touch or to take or to judge. Why not save your rage for the white people who continue to rape, murder and steal from us?

iceman24019's picture
Submitted by iceman24019 on
First let me say I completely agree with what has been said. I will say 99% of whites hold on to ideas of their ancestors and continue to this day to do whatever they can through ignorance but mostly hate as Hesutu has said “ who continue to rape, murder and steal” from you the American Indian people. There are a few of us Whites who do love American Indians and so desperately and deeply hate what has and continues to happen to the proud First Nations People. I have firsthand seen the conditions of the Reservations by spending sometime on the Navajo Reservation in the early 90’s. I was there to spend a few days helping on a construction project. The Navajo people were so friendly and despite their poverty invited us to stay for dinner before leaving. They shared what they had and I have never been so humbled in all my life and great full to have met them. In the William and Mary Journal dated January 1975 there was an article “The White Indians of Colonial America” author James Axtell. This article goes on to tell of white people captured by American Indians for ransom. In almost every case once the ransom was paid these white people now free went back to their captors to live. This might sound strange coming from a white man but, I wish my skin was red. I can’t explain it only to say my deepest heart desire is to be on the side of Native Peoples. As long as I live I will do all I can to help in your struggle and fight. I wish there was an American Indian immersion program I for one would certainly be the first to participate. I pledge to teach my adult child and my grandchildren about the atrocities that we the white man have done and continue to do to this day and to do whatever they can to help Native Peoples in their struggles. Michael I.