courtesy Bethany Yellowtail

Woman Crush Wednesday: Bethany Yellowtail, Making and Living History

Gyasi Ross

Bad. Backbone. Creation. Repair. She embodies the proud and necessary history of Indigenous seamstresses around the world for tens of thousands of years. As Bethany says, this is genetic memory—making these beautiful clothes is instinctual. Like her ancestors, she fills this important function for the benefit of her community.

She makes everyone else look good; that’s what she does professionally. She makes gorgeous people look gorgeous-er. Functional. Beauty.

I don’t wanna go on too long about her—I could talk about Beth all day. She’s doing her thing. But more importantly, I want you all to support this amazing young woman and get involved in her movement. How, you ask?

RELATED: Designer Bethany Yellowtail: On the Fashion Fast Track

Her clothing line is called “B.Yellowtail.” What’s she up to right now? Well, she’s making history—she and Matika Wilbur, bringing beautiful Native images, stories and fashion all around the continent. That project is called “Project 562”—it’s ambitious, audacious, and absolutely necessary. The project challenges stereotypes, takes on assumptions, definitely. Still, most importantly…

It presents the beauty of Native life through images and clothing. You can support that project by buying some of the products associated with it at 


Support her. Please. She is “byellowtail” on both twitter and instagram. Go buy something—she has some AMAZING shirts, prints with some pretty poignant historical images on them. Think “ledger art clothes.” Important. Her website is Get online and support this bad and beautiful sister—let’s show that Native people will support Native businesses AND get some fresh gear at the same time.

Thank you.

Gyasi Ross
Blackfeet Nation/Suquamish Territories
Twitter: @BigIndianGyasi


You need to be logged in in order to post comments
Please use the log in option at the bottom of this page



boujoie's picture
Submitted by boujoie on
Big Indian Gyasi: this is the second article you have written that rings in my deepest parts. Having grown up in a white culture, with my dad calling himself, "this ole Indian", it took many years for me to appreciate what he was referencing. Somehow he managed to slip in stories when I wasn't looking. The bead work was in me. One day it pushed itself out. I just HAD to acquaint myself with the essentials. The creativity followed. I'm still living in a white culture. The Stories are in me... especially those that emphasize the collective group consciousness for the greatest good. Thank you Bethany Yellowtail for your spirit-full creations. Thank you, Big Indian Gyasi, for keeping me alert that more is happening on Mother Earth than coyote's simple mindedness.