Photo: Native Artists Featured on E-Commerce Retail Initiative

Photo: Native Artists Featured on E-Commerce Retail Initiative



Native fashion designer icon Bethany Yellowtail (Northern Cheyenne and Crow tribes) recently launched an e-commerce retail expansion in partnership with a group of Native American artists on her website known as The B. Yellowtail Collective.

The Collective will benefit a group of Native artists selling their Native made fashion retail goods on

The e-commerce retail initiative features jewelry, beadwork, textiles, handbags, and other accessories handmade by each of the artists, announced Yellowtail in a press release. All the pieces are one-of-a-kind, created through traditional design methods passed down for many generations.

“What makes The Collective so unique is that the people will now have a direct connection to the authentic, creative source of what they’re purchasing. It is very important to know and understand the artist behind the work,” Yellowtail said.

“There will now be a face and a name behind their work, not just a generic idea of Native American product. Consumers will be able to see their faces, hear their voices, and understand the significance and individuality behind their designs and concepts.”

Yellowtail hopes to provide more opportunity for artists in her life.

RELATED: Bethany Yellowtail Announces E-Commerce Retail Initiative: The Collective

This image was featured in this week’s Indian Country Today Media Network newsletter.

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