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Uni-Watch.com Explains the Redskins Trademark Litigation in Layman's Terms

ICTMN Staff
4/5/13

In a column today, Paul Lukas of Uni Watch, who has consistently been one of the leading and sharpest commentators on the ongoing Redskins naming controversy, speaks with attorney James McCarthy in an effort to sort out the current trademark litigation issues. McCarthy is a partner at the intellectual property law firm McDonnell Boehnen Hulbert & Berghoff and has previously written about sports branding. Here's  an excerpt from the interview

Gut feeling: Taking everything into account (legal issues, public opinion, political pressure, etc.), will the Redskins still be called the Redskins 15 years from now?

The brand is so valuable, and First Amendment rights are so valued in the United States, that the Redskins will probably be named the Redskins for as long as the team’s owners want to keep the name. It is doubtful that they will be forced to change it. However, political pressure, the reaction of the fan base and consumers, or a change of ownership could result in a voluntary decision to change the name. They could follow the path of colleges like Marquette (Warriors to Golden Eagles) or Miami of Ohio (Redskins to Red Hawks) and choose to change. The extensive exposure of the NFL and the value of current broadcasting rights would allow them to acquire very valuable rights in any new name and trademark very quickly.

For the full interview, click here.

 

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Anonymous's picture
Anonymous
Submitted by Anonymous on
Here you go, Mr. McCarthy, I fixed this for you . . . "The brand is so valuable, and First Amendment rights are so valued in the United States, that the Redskins will probably be named the Redskins no matter how many Goddamn Indians don't like it. Money is God in the world of professional sports and we make our own rules no matter who doesn't like it.

Anonymous's picture
Anonymous
Submitted by Anonymous on
Well, if it comes to the point of where the Redskins have to change their name why not, just call them the "Redspears", keep the indian symbol because it don't show a side of racisism, and with that being said I hope we can keep the 3 superbowls and 2 national championships that we had in '37 and '42 to keep our history, other than that their gonna lose alot of fans in the process. HTTR

davesnyder's picture
davesnyder
Submitted by davesnyder on
I've been a white Redskins fan my whole life (born and raised in and around D.C.) and the team means a lot to me. (I know that's ridiculous but it is what it is.) I figured out quite a while ago that the team's name was racist and had to go. What could you call them instead? I think anonymous is on to something. Call them the 'Spears!' With RG3 they'll live up to the name because of his speed and accuracy on deep passes. A perfect logo might be a bevy of spears of diverse kinds, including a Native American spear to reference the old name.
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